Lit Group brand identity guide cover — DePauw residence at dusk.
01 Brand Identity Guide
MMXXVI
LIT
Architectural LED Systems
Lit Group Los Angeles, California
Compact Wordmark 02
LIT

The compact mark is used when the brand needs to feel immediate, technical, and field-ready. Merch, signage, drawing sets, hard hats.

Geist Mono / 500 Tight Applications
03 Brand Positioning
Brand Positioning

Architectural LED systems for high-end residential projects.

Los Angeles. Beverly Hills. Bel Air. Pacific Palisades.

Concealed Linear Lighting
Backlit Onyx / Quartzite / Marble
Cove, Reveal, Toe Kick, Stair Lighting
Custom LED Assemblies
Specialty Subcontractor Scope
Lit Group Los Angeles, CA Designed by DADstudio
04 Brand Principles
Brand Principles
01

Specialist Scope

Lit Group owns the LED details that need a dedicated specialist.

02

Clean Integration

Channels, lenses, drivers, access, and finish conditions work together.

03

Material Control

Stone, cabinetry, metal, glass, and light each need the right detail.

04

Field Ready

The brand should feel as credible on a drawing set as it does on a hoodie.

Lit Group Los Angeles, CA
05 Logo System
Logo System
Primary — Compact Mark
LIT
Geist Mono / 500 · Hero, Merch, Field
Formal Wordmark
LIT GROUP
Geist Mono / 500 · Documents, Proposals, Signage
Legacy / Alternate Submark
L — G
Limited use only — corner mark, divider
Descriptor
ARCHITECTURAL LED SYSTEMS
Always pairs with the formal wordmark, never compact
Lit Group Los Angeles, CA
06 Typography
Typography
Primary Typeface
Geist Mono
AaBbCc 0123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789   .   ,   :   -   _   /
Use — Navigation, captions, metadata, labels, field language
Secondary Typeface
Geist
AaBbCc 0123
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789   .   ,   :   -   _   /
Use — Larger editorial statements only
Lit Group Los Angeles, CA
07 Color Palette
Color Palette
Black
#000000
White
#FFFFFF
Mid Gray
#8A8A8A
Warm Light
#F5F3EE
Field Black
#0A0A0A
Line Gray
#1A1A1A
Lit Group Los Angeles, CA
08 Imagery Style
Imagery Style
Architectural night exterior with continuous integrated lighting.
Concealed cove and reveal interior detail.
Backlit translucent stone.
Continuous reveal lighting along an architectural wall plane.
Concealed reveal lighting detail.
Architectural Minimal Contrast Detail Atmospheric
Lit Group Los Angeles, CA
09 Voice & Tone
Voice & Tone
Direct.
Technical.
Human.
Confident.
No slogans.
Instead ofWe say
We provide lighting solutions.Architectural LED systems.
We brighten your space.Concealed LED lighting for high-end homes.
Send me a quick quote.Request for bid.
We handle everything.Specialty LED subcontractor for luxury residential projects.
We are the best in LA.Architectural LED contractor. Los Angeles.
Lit Group Los Angeles, CA
10 Brand Applications

LIT on cotton.

LIT on job boxes.

LIT on trucks.

Minimal, black, wide, quiet.

Apparel / Field / Proposal Los Angeles, CA
Lit Group merch collection — hoodies, t-shirts, caps, and business cards laid out on a concrete studio floor.
11 Field System

Black hoodie.

White mark.

No slogans.

Built for site visits.

LIT / Field Apparel Geist Mono
Off-black Lit Group hoodie with centered LIT compact wordmark — built for site visits.
12 Digital System

Image first.

Type wide.

Copy short.

Everything with room to breathe.

Web / Social / Proposal Black / White / Warm Light
Concealed reveal lighting framing a feature ceiling skylight — Lit Group digital imagery, image-first and wide.
13 Brand in the Field

Proposal cover.

Drawing set cover.

Business card.

Hard hat. Shirt. Vehicle decal.

LIT / Applications Luxury Residential
Matte black Lit Group business card with LIT compact wordmark and architectural LED systems descriptor.
14 Merch Identity
MERCH
Lit Group Los Angeles, CA
Off-black Lit Group hoodie with centered LIT compact wordmark.
Warm cream Lit Group t-shirt with centered LIT compact wordmark.
Off-black Lit Group cap with embroidered LIT compact wordmark.
Matte black Lit Group business card with LIT compact wordmark and architectural LED systems descriptor.
Warm cream Lit Group hoodie with centered LIT compact wordmark.
Lit Group merch collection on a concrete studio floor with hoodies, t-shirts, caps, and business cards.
Cream Lit Group hoodie, t-shirt, and cap arranged on a black studio surface.
Black Lit Group hoodie with folded black t-shirt and black cap on a warm cream surface.
Detail of a cream Lit Group hoodie sleeve with embroidered LIT mark, paired with a cream cap and stationery.
Detail of a black Lit Group cap, folded black t-shirt, and stack of black business cards on a cream surface.
25 Closing
LIT
Lit Group · Architectural LED Systems
Architectural LED Systems
Los Angeles, CA
Request for Bid 818 824 4008 info@litgroupled.com
LIT MarkLit Group WordmarkColor TokensTypographyImage SystemMerch IdentityApparel / Field
Lit Group Los Angeles, CA